In the wake of the market that has observed the death of Joshua Brown who had used Tesla’s Autopilot, it is strange to see Mercedes have adverts featuring a car that is “Self-Driven.” The implications of the statement have caught the attention of many skeptics who have confirmed that the Mercedes-Benz E-class is not Self-Driven by official understandings of the term. The E-Class does however feature driver assisting elements including the ability to park its self. So before you go out in a self-driven car and damage your Mercedes Body, make sure you understand the extent of your cars Autopilot.

A Mercedes print ad that is featured in multiple magazines advertising a “self-driving car from a very self-driven company” doesn’t actually feature a self-driving car.

An image uploaded to imgur four days ago, and later tweeted by automotive reporter Ed Niedermeyer, of a possible advertisement for the new Mercedes-Benz E-Class heralds the vehicle as a self-driving car. It’s not a self-driving car.

A second example of the advertisement, which Mercedes didn’t confirm or deny was real when I reached out, was found in an online cache of Motor Trend Magazine by Twitter user Bozi Tatarevic, a contributing writer for The Truth About Cars. It also appears in the web cache for Mercedes-Benz Club of America Star Magazine.

Update: Mercedes later confirmed that the ad is part of the early advertising for the new E-Class. Continue Reading

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